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Google Core Competencies Essay
1996 Jan, Google begins as a program named BackRub 1998 September, Google opened its door at Menlo Park, California. 2000 Google officially turned into the globe's largest web search engine with its presentation of the billion-page list Introduced AdWords and Google Toolbar 2001 Aug, Dr. Eric Schmidt joined Google as CEO 2003 Google developed Pyra laboratory and turned into the house for Blogger, the leading supplier of companies for those willing to communicate their ideas with the world through online journals. 2004 July, Google developed Picasa, the digital image management organization helps users to coordinate, manage and share their digital pictures. October, Google developed Keyhole, the digital and satellite image mapping company found in google's personal headquarter township, Mountain View, California. 2005 Google developed network analytics firm Urchin code.
This core competency has facilitated Google Inc to enter to broad variety of markets and that competitors , e.g., Yahoo and Bing were unable to duplicate google's core competences well. It will be observed that these core competences and these core products have made competitive advantage to Google Inc in small and longer terms.
According to Tampoe, (1994 ) as mentioned in MacMillan and Tampoe (2000 ) , these core competences are specific to this organisation and they are tough to reproduce by a third party. Google’s core competences are specific and they will not be imitated by those competitors , e.g., Yahoo and Bing. These following represent periodic statistics of hunt suppliers, ranked by searches (USA ) and these statistics clearly suggests that Google is this business human and it is obvious that rivals are not able to imitate google’s core competencies.
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