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Google Strategy Essay

Development. This development intensive strategy for growth is used through google’s design. This corporation continues to create new products, , e.g., Google Glass and this driverless car. This organization also produces new models of Nexus mobile devices. Through this intense growth scheme of development, Google produces more channels for income generation. These intense development strategies of market penetration, industry growth, and development are of relatively equal value in google’s business. The company continues to expand and develop its international manner through the intense strategies of market penetration and industry growth. As a highly advanced technology business, google’s business development also significantly depends on the intense strategy of development.


After weighing the findings of this paper, Google’s strategy seems to center on increasing its advertisement revenue as the main pillar of the company’s financial success. Most of its competitors have played the catch-up role, with some companies such as Yahoo imitating the company’s effective corporate strategy. Albeit the focus on advertisement is the company’s main preoccupation, it is equally important to appreciate the company’s zeal to be innovative and ahead of its time.


Google’s generic strategy of differentiation, based on Porter’s model, contributes to the company’s leadership in the market. Such leadership is important for the firm to satisfy its mission statement and vision statement. The combination of the intensive growth strategies of market penetration, market development, and product development also contributes to the capability of Google to maintain its leadership position, which in turn empowers the company to maintain its financial viability.


Google strategy is to change the mobile industry to create an environment that will be fit according to the distribution of its products and monetization model. Google's strong brand and image as a technological leader are its key differentiators for this strategy, because it gives a great confidence to their investors and customer, who give their advertisements on Google's websites.


Ans -According to the Google CEO they never made any strategy but what they have made is what the customer wants. In my opinion they are pursuing cost leadership strategy as well as differentiation strategy. Google has technological advantage over its competitors as they use high performance system which can take workload more than the general systems. Because of this capability they have a cost advantage over their competitors. Google scores over other competitors on the technology advancement.It scores over its competitors over relevance of search results, cost of executing the search and the speed of the search.


Firstly, Google has implemented a strategy that forces manufacturers to pre-install its Google Search function and Google Chrome browser, and set Google search as the default search service on every device they build; if they do not do so, Google refuses them access to certain proprietary apps such as the Google Play store. "This is not good", says the EC, bluntly.

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